How we can help you

In order to establish/reinforce your presence into the European Market you could follow 2 ways :
Direct organization Dealers ( * )	Let's make a brief comparison between the 2 possible schemes

 

Advantages

Disadvantages

Direct control of the market No competitive products promoted High flexibility on selling prices

Direct organization

High commercial expenses Cost of the Customers payment delays Inventory cost

Low commercial expenses Local Market introduction Scheduled Payments (low A.R.) No Inventory cost

Dealers

Low market control no 100% focus on sales No flexibility on selling prices Difficult to apply the Company strategy

Unfortunately there is no fixed rule that can grant the best result and our general advise is that a decision should be taken market by market

In some markets ,like Italy , the Medical Devices products are sold to Hospital through tenders ,but the Hospital will pay in an average range of 8-16 months.

Price , local Know-how and Accounts Receivable time suggest as appropriate choice to have a Dealer unless the Yearly sales are higher than 6-7 Million (€uro).

Similar situations in the "Mediterranean Countries ( France , Spain, Portugal ,Greece)In other markets , like Uk ,Germany ,Belgium ,the situation is better , less tenders ,less price pressure ,faster payments .

As consequence a direct organization can deliver a more profitable result

Our fisrt advise is : Let's talk and ,let's evaluate together the 2 options :

Start-up of a Direct Organization

Dealer/s in one or more European Countries

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( * ) The meaning of the term "Dealer" in Europe does mean a Commercial structure with his own Sales,Marketing,admin,etc organization that buys Product from the Manufacturer ,paying invoices generally in 90 days ,maintaining an appropriate Inventory,promoting and selling to the final Customers